Seeing the business from the outside.

I'm Dimitri — an independent ecommerce consultant based in Barcelona. I work exclusively with small, founder-led ecommerce brands: the kind built by one or two people with a specific vision and a real product.

Before going solo in 2019, I spent the better part of a decade at a Google Partner consulting firm, sitting between marketing strategy and data analysis for niche ecommerce brands across Europe and the United States. That background shaped how I read a business — not through a single channel, but across all of them at once.

I don't sell tools, dashboards, or retainers. I come in, look at what's already there, and tell you what it means. Then I leave.

“I help you look at the business from a fresh perspective so marketing feels clear and enjoyable again.”

No new dashboard. No new tool. No new layer.

Every solution you've been sold added complexity. I don't. I work with what's already there — your Shopify data, your Meta account, your GA4, your Klaviyo — and I make sense of it. If a new tool would genuinely help, I'll tell you. Most of the time, it won't.