About Dimitri
I work with founders who built something meaningful—and reached the point where every dashboard tells a different story.
"Our data doesn't make sense anymore."
When someone tells me that, I don't hear a technical problem.
I hear an entrepreneur who built something with their hands and heart, and now feels disconnected from it.
I have a lot of empathy for that.
I studied business administration and marketing, started my career in marketing, and quickly fell in love with data. Over the last 12 years I've worked across startups, scale-ups, corporates, and a Google-partnered consulting firm serving some of the largest brands you know. Along the way, I deepened my technical foundation with a master's in analytics and data science at University College London.
So I live in both worlds.
I understand marketing because I was trained in it.
I understand data because I've built my career in it.
And after a decade working alongside marketers—great ones and not-so-great ones—I learned something simple:
The good ones always come back to foundations.
To customers.
To principles.
Not to tactics, hype, or buzzwords.
Most founders I work with aren't technical wizards. They're builders. They're thoughtful. They're cautious—because they've heard promises before. They don't want another person telling them what will happen.
They want someone who listens.
That's how I work.
I'm warm, conversational, and genuinely interested in how you've built your business. I ask a lot of questions. I think out loud. I put myself in your shoes. I challenge when it matters—and always with respect.
I don't come in with a script.
I don't sell outcomes I can't control.
I don't believe in "we'll increase your ROI by X."
Especially in data, that kind of certainty is fiction.
What I do believe in is understanding.
I listen to your story—what you've tried, what you've learned, where things stopped feeling clear.
Then I listen to your customers, through your raw data. Not summaries. Not templates. Just real behavior.
Data tells one side of the story.
Not the whole story.
But one worth hearing.
When founders see that story, something shifts.
Their intuition sharpens.
Their team starts seeing the same business.
Decisions stop feeling like guesses.
I used to think I should build an agency. Scale. Hire. Grow like everyone else.
I learned quickly that what I love is sitting in a room with the person who built the thing.
I identify with them.
I admire them.
Helping them think clearly about what they've made helps me grow too.
I'm a bad employee.
But I'm an all-in partner.
This isn't about becoming louder.
It's about making your business feel like yours again.
That's the work I'm here to do.